Running paid ads but not sure you can trust the numbers? I'll review your website's tracking setup and identify missing events, duplicate conversions, tracking gaps and other issues that could be affecting your advertising data.
Your website may be generating sales and leads while Meta, Google and your analytics tools receive incomplete, duplicated or inaccurate conversion data.
Poor conversion data can lead to inaccurate attribution and give Meta and Google weaker signals to optimize your campaigns.
I'll identify tracking issues, show you what I found, and explain which problems are worth fixing first.
I recently rebuilt the tracking setup for an ecommerce store, implementing browser and server-side tracking across GA4 and Meta.
The project included ecommerce event tracking, Meta Pixel and Conversions API (CAPI), browser/server event deduplication, and sending GA4 data to BigQuery for deeper customer journey analysis.
I documented the implementation, the problems I encountered, and how I solved them in a detailed case study.
Read the Case StudyBook your free tracking audit. I'll review your website and we'll go through the findings together — what's working, what's missing and where your conversion tracking can be improved.